UBL Omni seems aggressive to expand branchless services

by Arham Mansoor

UBL has planned to continue its aggressive media campaign of “UBL OMNI”—its mobile banking brand offers branchless banking solution to a large segment of customers through retail outlets called “Dukaan”.

Launched in April 2010, UBL is looking forward to compete its rivals particularly Telenor’s Easypaisa in the market.

UBL Omni Dukaans are located in more than 100 cities and towns across Pakistan. The number of outlets have been planned to increase in order to provide facility to customers of far-flung areas particularly flood affected regions.

UBL Omni offers charge-free services to most of its transactions carried.

 •            Utility Bill Payment: Free

•             Mobile Voucher Purchase: Free

•             Mobile postpaid Bill Payment: Free

•             Omni money Transfer: 3.35% of the transaction amount (Min. transfer amount Rs. 500)

•             Cash Withdrawal: 1.5% of the withdrawal amount

Customers across Pakistan can open a UBL Omni bank account at any UBL Omni Dukaan of their choice, whether close to their home or place of work, by using their CNIC number and mobile phone number – their mobile phone number will effectively become their bank account number irrespective of which service provider they use.

UBL Omni account holder will subsequently be able to deposit and withdraw cash, make utility bill payments, send or receive money, purchase mobile card vouchers, make postpaid mobile bill payment and much more by using diversified array of convenient channels which includes UBL Netbanking/ WAP, SMS, Contact Centre or ATM. No longer will they have to visit a bank branch to conduct their basic banking transactions nor will they be limited by standard banking hours.

People without a UBL Omni bank account will also be entertained at a UBL Omni Dukaan where they can make utility bill payments, send or receive money, purchase mobile card vouchers and make postpaid mobile bill payments.