SAMSUNG “EVERYONE’S OLYMPIC GAMES” CAMPAIGN

Samsung Electronics Co. Ltd, a market leader in consumer electronics and Worldwide Olympic Partner has launched its London 2012 Olympic Games campaign, featuring Samsung’s Olympic Games Ambassador – David Beckham. As the torch relay partner, Samsung will also select many of the 8000 torch bearers. 18 year old sportswoman Gabriella Roseje from Bermondsey, London, was announced as Samsung’s first nomination for a bearer of the Olympic Flame. Roseje was commended by Samsung and Mr. Beckham for her outstanding work with young disadvantaged people, using her sporting talent.

The football star and Samsung Brand Ambassador David Beckham said; “It’s Everyone’s Olympic Games. Gabriella is a perfect example of the kind of qualities we are looking for in a person to run with the Olympic Flame.”

Gabriella Roseje said; “I am so excited to be chosen by Samsung. My goal is to make a real difference by helping others. I do believe that everyone can offer something”.

The Managing Director Samsung Pakistan, Mr. Hee Chang Yee said; “Gabriella is an inspiration to us all. Our role in the Olympics has evolved to become an integral part of the viewing experience”.

Samsung is also unveiling its new logo for the Olympic Games, known as the Samsung Olympic Visual Identity System (SOVIS), designed by an award winning artist Kate Moross. The theme of ‘Everyone’s Olympic Games’ campaign is intended to create a festival-like atmosphere.  Samsung will also introduce the Samsung Mobile Explorer program, through which people can share and spread the excitement of the Olympic Games using smart technology. Samsung has been associated with the Olympic Games for almost 25 years and has been the Official Wireless Telecommunications Partner since 1998.