by Asim Jehangir
Telenor Pakistan, a Norway based cellular company having its operations running since 2005 in Pakistan has recently launched a campaign to promote their caller tunes. In their recent marketing promotions they are using Indian actors to give strength to their brand, considering there is no one capable enough in Pakistan fashion industry to accompany their Brand.
This is a second major blunder after their last hajj campaign blunder in which they hired a Christian artist fromPakistanwho was seen performing hajj in their TV commercial. Later the company stopped the TVC and developed a new version of the same TVC.
The promotion of Indian artists inPakistanis highly condemnable. Another marketing campaign of Telenor ‘Khamoshi ka boycott’ was having a TV commercial, showing students making fun of their teacher. Such ethics by a multinational disgracing our ethical values and hurting our emotions is not acceptable at any level.
Telenor also recently had a serious fire back of copyrights in using a TV commercial of Vox Car in their Marketing campaign ‘Keera
The company must revisit their marketing approach towards its products and advertisement campaign keeping in mind that it is operating in Islamic Republic of Pakistan.
Link of the advertisement: http://www.telenor.com.pk/music/don2