Ufone funny commercials and Telenor (djuice) social awareness commercials have not grabbed the attention of their customers successfully but they were also shortlisted again in second Pakistan Advertisers’ Society (PAS) Awards, leaving their competitors behind in the advertising Oscar.
The war seems apparent between the two old rival operators—Ufone and Telenor that once competing each other for attaining maximum subscriber base during 2007 and 2008.
Ufone laughed provoking TVC got edge in the eyes of jury panel as its two commercials of different creative agencies were shortlisted against seven entries. On the contrary, the single entry of Telenor (djuice) TVC was selected, which showed its high success rate against Ufone at semi-final stage. Telenor TVC was selected in financial services category as well for its service “Easypaisa” commercial.
Ufone number 11 and 13 entries were shortlisted whereas Telenor’s 1 number entry was selected for award.
Zong and Mobilink creative advertisement agencies submitted their entries but failed to get attention against of the judges among their competitors.
S.NO OPERATOR AGENCY CAMPAIGN
1 Djuice Adcom Pvt Ltd. Khamoshi ka boycott
2 Mobilink Jazz hamidi Partnership Jazz bananas
3 Mobilink Jazz D’ hamidi Partnership Jazz Ramadan Offer
4 Zong Adetude Cricket song for Zong
5 Mobilink IAL Saatchi & Saatchi Jazz 7 days 7 offers
6 Ufone Game Over, Tadpole films 100 per 100
7 Ufone Game Over, Tadpole films 100 per 200
8 Ufone Game Over, Tadpole films Ufone Handset
9 Ufone Game Over, Tadpole films Ladies Package
10 Ufone Game Over, Tadpole films Tarzan
11 Ufone Game Over, Tadpole films Mobile Internet
12 Mobilink IAL Saatchi & Saatchi Rise of Jazba
13 Ufone Interflow 49 Paisa offer
14 Mobilink IAL Saatchi & Saatchi Jazz IDD -UK
The competition among handset market is nil because only one company, Nokia, submitted its entry in the contest with for its Dual SIM Plus advertisement created by JWT
Nokia TVC was easily shortlisted and likely to be declared winner as sole contestant in the category.
The competition among broadband operators seems tough as entries of three well-know broadband operators were shortlisted along with their agencies however there is only one award and let see who is going to win.
COMPANY AGENCY CAMPAIGN TITLE
Qubee Pirana Advertising Live in your world connect in our
Wi-tribe Wi-tribe Brand Refresh
Wateen Adetude Jo chaho
The award ceremony will be held on Friday night and the list of the winners of will be updated as soon as it is available to Telecom Recorder.