by Ahmed Rayyan
Khushhalibank Microfinance bank, has launched online services in its 100th branch at Pattoki, offering multiple liability and asset products and services.
The initiative of online/real-time banking has been taken to further Khushhalibank’s vision of “One Bank – One Client”, which makes the customer of one branch, a client of the entire bank, enabling him to avail its services irrespective of location.
Khushhalibank is the largest microfinance Institution in the country with over four hundred thousand active clients and nearly three million micro-loans extended to promote business and empower small entrepreneurs across the country. The bank’s network is spread across the four provinces of Pakistan and AJK with about 80% of branches located in the rural and under banked locations of the country.
Khushhalibank intends opening more branches in remote areas of the country to bring financial accessibility with convenience to the marginalized segments of the population, thereby offering opportunities to small entrepreneurs particularly across rural communities.
Speaking about the initiative, Ghalib Nishtar, President, Khushhalibank, said “Online/real-time banking allows customers to access their funds and make transactions from any of the real-time branch offices of the bank. The launch of online/real-time services in our 100th branch in record time is indeed a milestone that makes us proud.
The successful implementation of our core banking application across network enables us to interface with alternate delivery channels for customer service and convenience. The innovation in technology, risk assessment and business models is enabling banks in emerging markets to serve the micro, small and medium entrepreneurs that represent a huge potential for revenue growth in the coming years.